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I can now safely say that Google Analytics may be doing more harm than good. Google is using your Analytics data to increase or decrease your page rank. Now, they want to give the most popular sites front page exposure by comparing who gets more traffic. Does that hurt the small guys – YES – when the big companies learn that they can throw money at links – then, they will dominate the search engines for any keyword..
The question comes up again: How do you track your advertising? How do you know what's effective?
EASY – Do what the guru's do? Track Affiliate Links!