You know what I love the most about marketing..
Free Courtside Playoff Tickets to the Mavs on Saturday! Here I am right underneath the basket passing the balls that roll off the court back to Dirk, JJ, Jason and the boys.. :0)
Marketing is all about being creative, and the more creative you are – the more money you're going to make. For example, if you're recruiting affiliates for your product – you don't just want to slap up an affiliate page – you want to create a system for recruiting and training affiliates. I call this “internal marketing”.
WIKIPEDIA: Internal marketing (IM) is an ongoing process that occurs strictly within a company or organization whereby the functional process aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer experience. According to Burkitt and Zealley, “the challenge for internal marketing is not only to get the right messages across, but to embed them in such a way that they both change and reinforce employee behaviour”
Companies and product owners can take this a step further to include outside sales reps and affiliate marketers! If you train your affiliates how to get the right message across, you train both your “employees” and your “buyers”. For this example, I'm going to start using the word, “Associate” because for years, I believe that affiliates are not being treated fairly. So I want to replace that image by replacing the word altogether.
Benefits of Internal Marketing
- encourages the Associates to perform better;
- empowers associates and gives them accountability and responsibility;
- creates common understanding of the business organization;
- encourages associates to offer superb service to clients by appreciating their valuable contribution to the success of the business;
- helps non-marketing staff to learn and be able to perform their tasks in a marketing-like manner;
- improves customers retention and individual employee development;
- integrates business culture, structure, human resources management, vision and strategy with the employees' professional and social needs;
- creates good coordination and cooperation among departments of the business.
Do you see where this is going? When you are a part of an “internal marketing” process, the culture, the training, the sales process all lead to healthier thinking. It's not about “complaining” or “whining” – it's all in the training to deliver an experience.
It's this experience that “Associates” and “Employees” are going to need in the long-run to stick around, make more sales, make more money, and live a healthier lifestyle.
It's this healthier lifestyle that we all seek and we all need. That healthier lifestyle could include the fame, the fortune, going to sporting events, hanging out with the family, eating out more, travelling more, whatever YOUR healthy lifestyle looks like.
And that's why I've teamed up with Marketing Legend, Jeff Gardner, to create this Associate Marketing System.. We're not going to disrespect you by calling you just an “affiliate”. Because if you were just an affiliate, we could easily pull the plug on you if the states passed a new tax code. (shame on you, Overstock and Amazon!).
If you haven't signed up yet for our upcoming $2 pre-launch, then you'll want to click the banner in the top right corner that says, “PRE-LAUNCH” and get on the Instant Notification page.
Oh – I bet you're wondering how I got “FREE” tickets – “FREE” courtside tickets. This is where a little bit of creativity comes in to play..
I received an email from our building concierge, “I have FOUR courtside tickets to the Mavs playoff game! They are $135 a piece. First one with the cash gets the tix.”
I quickly did a Craigslist and Ebay search for Mavs tickets to see if $135 was a good deal. And, they were going for $600 to $3100 per ticket.
$135 x 4 = $540 Cash.
So you keep two tickets $135 x 2 = $270. That's easy. How can you get back your $540?
You got it. Sell the other two for $270 each. That's $540 for the other two tickets. You post them on Craigslist or Ebay.. AND SOLD IN 10 MINUTES! (afterall, $270 per ticket was about $500 cheaper than most of the other tickets!)
I went to the game for free. Not too shabby! :0)
Onwards and Upwards..
Oh by the way – POST YOUR COMMENTS – I love hearing from my readers.