Another Launch Another Guru – Setup the Foundation First!

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Setup Your Foundation First!
Setup Your Foundation First!

So this time – looks like Mike Filsaime and Anik Singal are using the product launch formula.  Please take note the history and formula for what I should create called “The Guru Launch!”


It works something like this.  I'm going to make money.  Here's how I did it:  Let's say that I advertise in magazines and drive people to my landing page.  (which I have – and I'll show you how if you'd like).  Let's say that from 1 – one inch ad – I collect 2200 leads.  The ad costs $750.

For the next month, I add 2200 leads to my list.  Out of those 2200 leads, I have a series of autoresponder messages that follows up with my leads to let them know what products are working right now.

Of course those products are my affiliate links! So I spend $750 and my take: $2250.  $1500 PROFIT!

That's amazing for 1 – one inch ad!  Use this trick for different niches and different magazines, and you have a  6 figure income easily.

So let's take it one step further.. Let's hire some graphic designers to create a crazy looking site called “Magazine Riches!”  Then, let's pay video animators $800 to edit our videos and put the cool animation and voice over.  I've gotten the same video people for $750 for a 30 second video.  The price is going down now that technology and competition is increasing.

Then, I “move the free line.”  I create videos and “give away” some important “you're probably not going to use this information” videos and ebooks. 99% of the people don't use the stuff that they download.

Now, over the next 10 days, I'm going to reveal 4 amazing Dan Kennedyesque related marketing strategies that you've heard of but you haven't seen with the fancy animations and voice over and professional video editing software..

Then, I'm going to build the value up.. AND you can get into Magazine Riches for $77.

And when you do get in, you'll see videos, high profits, lots of checks, lots of numbers, lots of stuff built around this simple magazine trick. That's it.. It's a simple magazine trick.. but I turned it into a huge product launch and created buzz..

Do you see what's happening?  It's called, “Marketing!” And there are some masters of marketing out there that are at the top of their game.  Mike and Anik are at the top of their game right now but it's a simple trick.  I've used the same trick.. Russell has used the same trick.  The Nitro Guys have used the same trick..  Anik has used the same trick.. I'm waiting on Sexy Rosalind to use this trick!  

Okay so you've probably seen Rich Shefren and lots of branches coming out.. and lots of upsells and downsells..

When someone says, YES I'll buy that book.

Then, you ask them – “HEY!  Do you want the monthly newsletter?”

If they say, YES – then you ask them, “HEY! Do you want the cool software package with resell rights?”

If they say, NO – then you ask them again nicely, “HEY!  I can give you 50% off right now..”

If they say, NO – then you ask them again nicely, “HEY!  I can give you 75% off right now..”

They finally say, YES – and you can continue this game until the game ends..

That's the branches part of it..

But there's also the structure of the website.. and I'm currently testing these branches out slowly but surely!  Instead of purchasing this product, I would download the structure for free.  Then, once you have this structure in place – then you can play the upsell, downsell game.  Of course, next year – you'll be able to get it for free as long as you subscribe to a monthly newsletter.

I love these launches, because you finally get to see “marketing in action.”  Most of the psychological triggers are hitting on all cylinders, but chances are you need the foundation first..


Love you – mean it!


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This Post Has 4 Comments

  1. Johnny Optimist

    @Ted – you are at the right spot. FYI, you have already started just by trying to learn where to start.

  2. Ted

    I do not have a business or a product but want to make money online, where do I start? Thanks, Ted.

    1. Kit Elliott

      Start by downloading my free ebook, 7 Days to Online Profits.. I’ll continue to post step by step training videos for you to follow when you get stuck..

  3. Johnny Optimist

    Amazing how many products, companies, etc. use a similar model once you start thinking about it.

    Building my foundation now, can’t wait to do one of these campaigns.

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