Affiliates Get Kicked to the Curb Again!
In an effort to stop PPC arbitrage, Amazon
today announced they will NOT be paying affiliates for sales made by PPC (so
affiliate spends their own money advertising Amazon, and Amazon is NOT going to
pay them?) Does this make sense to anyone but Amazon? Affiliates are
responsible for building Amazon into the GIANT it is today, and this is the
payback that we get.
Here's the email that I just got:
Dear Amazon Associate:
We’re writing to let you know about a change to the Amazon Associates
Program. After careful review of how we are investing our advertising
resources, we have made the decision to no longer pay referral fees to
Associates who send users to www.amazon.com, www.amazon.ca, or
www.endless.com through keyword bidding and other paid search on Google,
Yahoo, MSN, and other search engines, and their extended search networks. If
you’re not sure if this change affects you, please visit this page for FAQs.
As of May 1, 2009, Associates will not be paid referral fees for paid search
traffic. Also, in connection with this change, as of May 1, 2009, Amazon
will no longer make data feeds available to Associates for the purpose of
sending users to the Amazon websites in the US or Canada via paid search.
This change applies only to the Associates programs in North America. If you
are conducting paid search activities in connection with one of Amazon’s
Associates Programs outside of the US and Canada, please refer to the
applicable country’s Associates Program Operating Agreement for relevant
terms and conditions.
We appreciate your continued support and participation in this advertising
Program. If you have questions or concerns, please write to us by using the
Contact Us form available on Associates Central.
The Amazon Associates Program
My guess is that the Amazon Marketing team
feels that they can easily dominate keywords and get their bidding down to the “MONSTER
CORPORATION” minimums. Is this the new trend in Affiliate marketing – TURNING OFF AFFILIATE COMMISSIONS when companies reach a certain point? Did someone lose a court case? Amazon is very low-key about all this. It's like breaking up with us by text message. Sorry it didn't work out.. It's
not you, it's me.
You can beat this a couple of ways:
Now that Amazon is going to be the biggest name on the planet (and their stock is at $87 soon to be $140 soon to be $1500 soon to be $2000), it's time to adapt and use their platform like this:
- PPC -> Product Generated Pages -> Amazon
- PPC -> Product Specific Blogs -> Amazon
You would advertise on eBay the specific product that people are typing in & then, advertising that product generated page. Does that make sense?
Let's say that people are searching for RETRO 1980 SOCKS. You would create a page that sells all the RETRO 1980 SOCKS and then, create an ad on eBay targeting people searching for them. That way – you have a 90% chance of getting the commissions.
Also – keep in mind that if someone doesn't buy from that original click, you still earn commissions if they make a purchase during that cookie session.
I always have this “GUY” thing about me where I want affiliates to SHUT OFF Amazon, and then, make Amazon realize how valuable we are to their business. But for some reason – it's everyone for themselves when it comes to online business.
What do you think about this new move by
Amazon? Leave a Comment About It Below..