Jump to a Section
Published: September 9th, 2009
Updated: November 11th, 2019
This is a strategy I used to promote a Clickbank product. I have seen people turn these paragraphs into today's high ticket training courses. The training is highly unorganized, but let me see if I can clean it up.
This was written during a time I had a massive brain injury & food allergies that caused a great deal of pain. Click here to read about the all-new Super Affiliate.
I'm eventually going to hire an editor to complete the full facelift of Super Affiliate.
(here's the original version and I'll add my notes after each paragraph)
As promised, here is the 2nd strategy from Commission Blueprint Version Two. This is easy to do!
Affiliate Marketing Strategy Method #1
Ok, here’s the first way of implementing this affiliate marketing strategy. In this example I’ll show you how I promoted a single Clickbank affiliate product using Google Adwords. We're trying to get the lowest cost per click to get a nice return while using incentives to drive up conversions.
Here’s what I did step by step:
Find Affiliate Products in the Clickbank Marketplace
I went to the Clickbank marketplace and found a product that was both a proven seller and had a very generous affiliate payout.
In this case it was www.SeoElite.com which is a very successful piece of SEO software created by Brad Callen.
The commissions were (and still are) around $100 per sale.
TIP: When you’re choosing a product for this technique, make sure it has a ‘gravity’ above 100, a low refund rate and pays a commission of between $60 & $100)
The same affiliate marketing strategy still works today and is probably the most underused. You can search Clickbank and sort by gravity to see the best-selling products. Clickbank has added more filters to give affiliates way more information.
Create Landing Pages for Your Affiliate Promotions
After choosing the product, I created a webpage to “pre-sell” it using the same methodology as I discussed in the ‘pre-sell secrets’ manual within the main area of the Commission Blueprint course.
(Now they call these webpages bridge pages or landing pages) LOL
On the pre-sell page, I outlined the benefits of the product and proved that it worked by showing screenshots of some of my own results.
However, instead of simply recommending it, I also created a relevant bonus that I would send the visitor if they bought through my affiliate link. In this case was a copy of an ‘info product’ that I had previously created.
What? Create bonuses to use alongside your affiliate promotions! This affiliate strategy still works…
What I did was to explain to the potential buyer that they’ll undoubtedly fail with this particular product unless they use it in accordance with the bonus that I was offering.
Place Ads Targeting Buying Keywords
After setting up the website, I went ahead and created a new Adwords campaign to drive traffic to the pre-sell page. However, instead of bidding on 50 or 100+ keywords, I only bid on very tight keyword variations of the brand name; in other words ‘SEO Elite’.
In this case the keywords were:
[Buy SEO Elite]
[SEO Elite Review]
Pro tip: Make sure you advertise using the buying keywords. What would you search for when you're ready to buy? Here's a list of buying keywords. You will be paying quadruple if you target just the company name, because THEIR customers are searching for their login / support for the company.
I then wrote 2 or 3 killer ads and made my bids high enough to grab the number #1 spot to get exceptionally high CTR’s.
I also selected a ‘position preference of ‘1’ to make doubly sure I would be right at the top and accumulate the most amount of clicks (you can do this by following the ‘campaign settings tab’ in your Adwords account)
This isn’t the exact Ad, but it was very similar in style to this:
How to Lower Your Cost Per Click
I then began the campaign and initially had to suck up a rather terrifying CPC (cost per click) of around $2. However, I slowly lowered my bids each day whilst maintaining a very high CTR and as a result remained at position #1 and received the maximum amount of clicks.
So what happened was that the people looking to buy SEO Elite would search for the product on Google, click my Ad, see the quality of the bonus I was offering, realize how much it would benefit them rather than buying directly from the site and would then order the product through my affiliate link.
(Remember, because I’m only bidding on the actual brand name, the traffic is ULTRA targeted.)
They would then send me the sales receipt by email and after I confirmed their order, I’d send them the bonus.
Tip: If you were to do this, the easiest way would be to set up a separate www.gmail.com email address specifically to receive and send bonus requests. I recommend setting up a membership site to deliver your bonuses. I will be teaching the membership sites for affiliate marketing at the beginning of next year. (it's on my blog editorial calendar)
So how well does this work?
Well, for the campaign I mentioned above, it worked well to put it mildly.
In fact, for this particular promotion, I collected the following data over a 2 week period:
Average Cost per Click: $1.67
Ad Spend: $664.66
Sales: 26 x $100 = $2600
Net profit: $1935.34
Conversion rate: 6.5%
Pretty darn good especially for a $160 product.
Obviously this is just one example and you could set hundreds of these up in so many different niches.